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Saturday, October 17, 2026
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The Video Platform Grants Viewers Control to Decrease AI-Generated Videos in Their Feeds

Users will soon have a new feature that permits them to cut down on the quantity of AI-made videos appearing in their timelines. This initiative comes as the service revealed that it currently hosts in excess of 1 billion AI-generated clips.

Testing and Rollout

This change is in a pilot phase over the next few weeks before a widespread launch. This shift coincides with a increase in AI-generated material, spurred by new video-generation tools.

AI Proliferation Online

Recent reports that almost 10% of the fastest-growing video streams on another major platform primarily display AI-generated videos. A large amount of this output is classified as mass-produced AI material, a term for inferior, factory-style content that is frequently illogical or bizarre.

“We know from our community that many people like content made with AI tools, ranging from digital art to science explainers, and we intend to give people the option to see more or less of that, based on their own likes,” stated a platform representative.

AI on the Platform

The platform disclosed that there are presently 1.3 billion videos on its service tagged as AI-generated. In total, in excess of 100 mn media items are uploaded to the service daily, making AI content a limited part of its total content library.

Customizing Your Feed

Viewers will be in a position to reduce or increase the amount of AI content they view by accessing the content preference setting in the app and choosing “AI-generated content”. Further subjects that are already be controlled under the filter include current affairs, fashion, cosmetics, and choreography.

Content Labeling and Policies

The platform’s policies require creators to tag convincing artificially created content, and it forbids malicious AI impersonations of public figures or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its user guidelines.

Furthermore, the platform will now attach an AI-generated tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This action is aimed to help prevent users from seeking to evade the labeling process.

Educational Initiatives

The company is furthermore introducing a $2m educational fund for experts and organizations to create learning resources about using AI responsibly. This project will support educational bodies focused on training computer science.

Content Safety Approach

The platform has defended its moderation strategy, during discussion over intentions to cut jobs for numerous review team members in the United Kingdom. The company is planning to reduce a significant number of roles in its content moderation department in its British office, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.

A company official stated that human moderation would still have a role, but AI can shield workers by eliminating the most harmful content ahead of it is viewed by humans. The platform announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to the use of its AI tools.

We believe it is crucial to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a extensive automated help is really helping us operate efficiently.”
About the author

Stacy Lester

A tech analyst and writer specializing in breaking down complex digital concepts into actionable insights for professionals.

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